How long did it take for your hotel to finally start doing online marketing? Or to finally make your first real software purchase?

When you think of hospitality, you think of that intimate person-to-person connection that builds a relationship between hotel and guest. How can a computer or software do that?

But here’s the secret: tech isn’t supposed to replace that. In fact, it’s meant to streamline time-consuming processes so that you can do even more relationship building.