Program Outcome For BACHELOR OF ARTS IN MULTI MEDIA & MASS COMMUNICATION Courses
PO1.The program considers media industries and their relationship to culture
and society, and the understanding of how communication works. The
program emphasizes the development of critical thinking, professional writing
skills and effective oral communication.
PO2. The Communication and Media Studies major prepares students for a
wide variety of careers in business and industry, advertising, public relations
and journalism, or advanced study
PO3. This program will equip the learners with professional skills essential for
making career in Entertainment industry, Cinema, Television, OTT Platforms,
social media platforms etc.
PO4. Students would demonstrate the ability to apply rhetorical principles in
a variety of creative, cinematic, organizational, professional and journalistic
venues.
PO5. Knowledge, skills, and values that prepare them for future careers in our
interconnected society, whether in mass media or advanced study
PO6. Learners would develop a global awareness of political, social and
corporate issues influenced by communication sensitivity and skills.
PO7. Learners will understand mass media as a system of interrelated forces,
including historical foundations, technological advances, economic dynamics,
regulatory constraints, and ethical concerns.
PO8. This programme will also give them an improved sense of selfconfidence and self-efficacy and an awareness of their responsibilities as
professionals in their field
PO9. Learners will be able to create and design emerging media products,
including blogs, digital audio, digital video, social media, digital photography,
and multimedia.
PO10. They will be better equipped to grasp the complex relationship between
communication/media theories and a diverse set of individual, social, and
professional practices.
PO11. Learners will understand the underlying philosophical assumptions of,
and be able to apply, communication research methods to address a range of
media texts and audiences, production and technological practices, and
relevant social issues.
PO12. Learners will comprehend the foundations, process, and practices of
writing for and about the media, and demonstrate proficiency in writing across
platforms.
PO13. Learners will be able to conceptualize, design, and produce one or more
works in media based on effective principles and practices of media aesthetics
for a target audience.
PO14. Learners will acquire the knowledge and skills required to pursue a career
in the specialization of their choice.