Course

Bachelor of Arts in Multimedia & Mass Communication

Bachelor of Arts in Multimedia & Mass Communication

Duration - 3 Years degree course

Eligibility - H.S.C Passed

Affiliation - Mumbai University

FY BAMMC

Semester – I

  • Effective Communication-1
  • Foundation Course-I
  • Visual Communication
  • Fundamentals of Mass Communication
  • Current Affairs
  • History of Media

    • Semester – II

  • Effective Communication-11
  • Foundation Course-ll
  • Content Writing
  • Introducing to Advertising
  • Introducing to Journalism
  • Media, Gender & Culture

    • SY BAMMC

    Semester – III

    Elective Course (Choose any two)
  • Electronic Media-I
  • Theatre & Mass Communication-1
  • Motion Graphics & Visual Effects-l
    • Core Course
  • Corporate Communication & Public Relations
  • Media Studies
  • Introduction to photography
  • Film Communication-1
  • Computers & Multimedia-l

    • Semester – IV

    Elective Course (Choose any two)
  • Electronic Media-ll
  • Theatre & Mass Communication-ll
  • Radio Program Production-II
  • Motion Graphics & Visual Effect-II
    • Core Course
  • Writing & Editing for Media Laws & Ethics
  • Mass Media Research
  • Film Communication-II
  • Computers & Multimedia-ll

    • TY BAMMC (Advertising)

    Semester – V

    Core Course
  • Copy Writing
  • Advertising & Marketing Research
    • Elective Course (Choose any four)
  • Globalization & International Advertising
  • Brand Building
  • Agency Management
  • Account Planning & Advertising
  • Social Media Marketing
  • Direct Marketing & E-Commerce
  • Consumer Behaviour

    • Semester – VI

    Core Course
  • Digital Media
  • Advertising Design
    • Elective Course (Choose any four)
  • Advertising in Contemporary Society
  • Brand Management
  • Media Planning & Buying
  • Advertising & Sales Promotion
  • Rural Marketing & Advertising
  • Retailing & Merchandising
  • Entertainment & Media Marketing
  • Television Program Production

    • TY BAMMC (Journalism)

    Semester – V

    Core Course
  • Reporting
  • Investigative Journalism
    • Elective Course (Choose any four)
  • Features & Writing for Social Justice
  • Writing & Editing Skills
  • Global Media & Conflict Resolution
  • Business & Financial Journalism
  • Mobile Journalism & New Media
  • News Media Management
  • Journalism & Public Opinion
  • Media Laws & Ethics

    • Semester – VI

    Core Course
  • Digital Media
  • Newspaper & Magazine Design (Project)
    • Elective Course (Choose any four)
  • Contemporary Issues
  • Lifestyle Journalism
  • Photo & Travel Journalism
  • Magazine Journalism
  • Sports Journalism
  • Crime Reporting
  • Fake News & Fact Checking
  • Television Journalism

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